Field Notes

Field Notes

Real stories from a life in SEO. Wins, mistakes and the things nobody warns you about. New posts coming soon.

Coming soon

The True Impact of SEO: From 30 to 150 Monthly Organic Search Leads for a SaaS Company

The strategy behind a 5x jump in qualified organic leads, and what actually moved the needle.

Coming soon

Growing Personal SEO Content Sites From 0 to 50K Visitors in the Pre-AI Search Era

What it took to grow content sites from zero to 50,000 monthly visitors back when Google was the only game in town.

Coming soon

How I Create AI-Powered SEO Content Workflows That Scale Without Losing Quality

My framework for using AI across research, drafting and iteration without letting editorial quality slip.

First posts are on the way. In the meantime, let's talk about your project.